Joseph Cahill

Paris, 1980s. The very first concept store in Europe dedicated to hip-hop, Ticaret was simultaneously a laboratory for a new style, a meeting place, and a factory of myths. The unlikely duo at its helm—Daniel Fourneuf, an electrician with a passion for dance and music, and Françoise Hautot, a fitting model and fashion designer—imported hip-hop clothing, accessories, and albums from the United States. Ticaret also boasted a makeshift recording studio in the basement, and in the back room, renowned graffiti artists screen-printed T-shirts with a style unique in France.

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When a childless couple learn that they cannot have children, it causes great distress. To ease his wife's pain, the man finds a piece of root in the backyard and chops it and varnishes it into the shape of a child. However the woman takes the root as her baby and starts to pretend that it is real.

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Paris, 1980s. The very first concept store in Europe dedicated to hip-hop, Ticaret was simultaneously a laboratory for a new style, a meeting place, and a factory of myths. The unlikely duo at its helm—Daniel Fourneuf, an electrician with a passion for dance and music, and Françoise Hautot, a fitting model and fashion designer—imported hip-hop clothing, accessories, and albums from the United States. Ticaret also boasted a makeshift recording studio in the basement, and in the back room, renowned graffiti artists screen-printed T-shirts with a style unique in France.

Open details →

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