Eero Ettala

A behind‑the‑scenes look at professional snowboarder Eero Ettala as he approaches his 40th birthday, balancing family life while pushing his limits to film a new video part. Milestone reflects on his long career, the physical challenges of snowboarding at 40, and the personal motivation that drives him to keep progressing.

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There is more to winter than cold, short and dark days – there is a group of people who live for the winter and the opportunities it provides for having fun. Nitro is not your normal company, it´s a family and a collective on a mission to spread the joys of snowboarding to as many people as possible. 28 WINTERS captures the heritage, the team, and the current state of Nitro Snowboarding by showcasing the many different personalities within the family, featuring Nitro Co-Founder Thomas Delago, Marcus Kleveland, Eero Ettala, Elias Elhardt, Austin Smith, Bryan Fox, Sam Taxwood, Jeremy Jones, Sven Thorgren, and the rest of the Nitro team. The Nitro family will take you through a journey of why they pursue the snowboarding dream and how all their different lines lead to the same conclusion – it´s all about the freedom, friends, and fun. Snowboarding is as inspiring and fun as you make it, it´s an escape from reality – the possibilities are endless.

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The idea for Hyped! is that the film shall convey the feeling of ultimate excitement. We are trying to focus more on how fun snowboarding actually is, not how hard it is. People can expect seeing their favorite Nitro riders riding stuff that the viewer hopefully can relate to more. Instead of only showing the best tricks on the perfect locations (we will show that as well), we are trying to show how the Nitro riders are snowboarding when all pressure is off. The goal is to capture that feeling you get when you are riding with your best friends, on a perfect day, and you never wanna stop riding.

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Follow the Nitro Team through a wild season full of ups and downs.

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A snowboard production by Pablo Films.

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There’s something for all abilities and learning styles; see the trick go down and hear the pros explain the moves step by step. Jeremy Jones teaches the fundamental ollie, while X Games gold-medalist Steve Fisher runs through a backside 540 in the pipe, and fellow-gold-medalist Jamie Anderson breezes through tailslide 270s on the rails. JP Walker’s on handplants, Leanne Pelosi boardslides, Darrell Mathes tailpresses, Aaron Biittner frontside 360 nosebonks — all the way to 900s with Chas Guldemond. Featured riders include Jamie Anderson, Scotty Arnold, Aaron Biittner, Tim Eddy, Eero Ettala, Steve Fisher, Bryan Fox, Chas Guldemond, Nima Jalali, Jeremy Jones, Darrell Mathes, Jordan Mendenhall, Pat Moore, Hampus Mosesson, Jussi Oksanen, and Chad Otterstrom.

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Featuring the the world’s best snowboarders, Torstein Horgmo, Shaun White, Aaron Biittner, Heikki Sorsa, Eero Ettala, Stevie Bell, Dan Brisse, Erin Comstock, Mason Aguirre, Bode Merill, Scotty Arnold, Ryo Aono, Drew Fuller, Pat Moore, and Torah Bright

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Double Decade marks Mack Dawg Productions’ 20th anniversary of filmaking. It is with great pride that we present this epic snowboarding film. Double Decade is a look into the past, and a look into the future of freestyle snowboarding. This movie is so ill it can only be rated S for Sick. Mack Dawg Productions, 20 years deep and still loving it. Damn, times flies when you’re having fun.

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OK, picture this: Take 16 of the best snowboarders in the world, the hardest working crew of cinematographers in the industry and one of the worst snow years in memory and what do you come up with? Well you tell us.

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Mack Dawg Productions is proud to present our latest work, “From __, with Love”. This is by far the best film we have ever made. Shot in 16mm film “From __, with Love” brings you into the lives of fifteen of the best snowboarders in the world. Follow the MDP crew as we traverse the globe in search of the most progressive snowboarding to date. From Russia to California, Finland to Alaska, Norway to Austria you will see huge jumps, insane rails, deep powder, and all the fun stuff in between, The DVD contains two completely different cuts. The first is travel based and highlights the adventures that we encountered throughout the season. The second sut is athlete based and only shows each riders highlights. You get the best of both worlds in one package. This is our gift to you- “From MDP, with Love”.

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In a sea of over hyped, over saturated snowboard flicks, White Balance stands true and delivers the whole spectrum of snowboarding. From the inner city handrails to the highest peaks in Alaska, this movie is what snowboarding is truly about. Standard Films travels the globe with some of the best snowboarders in the world and upcoming talent.

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A behind‑the‑scenes look at professional snowboarder Eero Ettala as he approaches his 40th birthday, balancing family life while pushing his limits to film a new video part. Milestone reflects on his long career, the physical challenges of snowboarding at 40, and the personal motivation that drives him to keep progressing.

Open details →