Matthias Thönnissen

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A team of documentary filmmakers accompanies the advertising agency Kleiber & Partner in its work. We learn that you have to be prepared to fight for the big ideas. The creative minds at the agency, led by Lutz Wolf, are developing a campaign that will change German advertising film forever. Canned fruit has never been presented in such a fresh, crisp and deeply human way. Advertisers know: It's the idea that counts. The idea has to fly.

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A team of documentary filmmakers accompanies the advertising agency Kleiber & Partner in its work. We learn that you have to be prepared to fight for the big ideas. The creative minds at the agency, led by Lutz Wolf, are developing a campaign that will change German advertising film forever. Canned fruit has never been presented in such a fresh, crisp and deeply human way. Advertisers know: It's the idea that counts. The idea has to fly.

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The focus is on the psychologist Stefan Schwab, who after overwork, burnout and divorce is actually just looking for the proverbial “Boarische Rua” ("Bavarian peace") in the tranquil foothills of the Alps. However, this wish is not fulfilled; instead, he is reluctantly drawn into the bloody awakening of ancient legends: children disappear, “sinners” are murdered and archaic legends suddenly take on a deadly relevance.

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A team of documentary filmmakers accompanies the advertising agency Kleiber & Partner in its work. We learn that you have to be prepared to fight for the big ideas. The creative minds at the agency, led by Lutz Wolf, are developing a campaign that will change German advertising film forever. Canned fruit has never been presented in such a fresh, crisp and deeply human way. Advertisers know: It's the idea that counts. The idea has to fly.

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The Swiss Alpinists Hojac, Siegrist, Schild and Scharf attempt a first ascent of a route on the 6,543m Shivling and show the willingness to suffer before a decision about success or failure on the mountain.

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